#GHEAC#蓝山国际酒店管理学院

2014年7月10日星期四

[校园生活] 我在蓝山的小日子——来自美国新泽西州的蓝山硕士生Sarah

我在蓝山的小日子——来自美国新泽西州的蓝山硕士生Sarah

2014年4月9日

我叫Sarah。我现在在澳大利亚悉尼蓝山国际酒店管理学院(BMIHMS)攻读硕士学位。我已经在悉尼呆了一年，还有一年的学习需要完成。我来自美国新泽西州。在决定攻读硕士学位之前，我获得了营销和传播学本科学位。

   这不是我第一次在澳大利亚学习了。当我上大学时，我在悉尼进行了5个月的海外学习课程。那时我住在库吉海滩（Coogee Beach），在新南威尔士大学（UNSW）上课。就在那段时间里我爱上了澳大利亚。我选择蓝山的主要原因之一就是我想要重返悉尼。此外，我曾有过会展管理的经验。所以我想要找一个与会展相关的硕士课程。这也是为什么我开始搜索酒店类课程信息的原因，最后我找到了蓝山。

   我在悉尼一周的生活是这样的：2-3天上课，3-4天倒班工作，1-2天做作业、放松或与朋友一起出去玩。我在悉尼最喜欢做的一些事情就是在城市四处转转或者去海滩玩玩。悉尼两大最主要的旅游胜地是达令港（Darling Harbour）和环形码头（Circular Quay）。这两个地方都适宜在一个好天气下去转转。我也喜欢去市场逛逛。我至今去过的我最喜欢的市场位于岩石区（The Rocks）和帕丁顿（Paddington）。澳大利亚拥有非常流行的“咖啡馆文化”，所以在一个美丽温馨的咖啡馆享受一顿早餐或午餐也是一个非常不错的选择。悉尼周围的海滩非常漂亮。我喜欢去海边散步或者仅仅是日光浴和游泳。

   我认为自己能把学习、工作和娱乐平衡地非常好。我总是能够在既完成作业、又每两个星期工作40个小时之余，还仍然有时间在悉尼周围做一些我喜爱的事情。

    Sarah

   国际酒店管理专业二年级硕士生

澳大利亚蓝山国际酒店管理学院

中文网站：http://www.gheac.com/edu/bmihms/

咨询电话：010-8447 6928

189 0119 3685

咨询QQ：800093391

电子邮件：info@gheac.com

办公地址：北京市东城区东直门外大街48号东方银座A座19F

Meet Sarah, BMIHMS Master Student from New Jersey

April 9th, 2014

My name is Sarah.  I am currently pursuing my Master’s degree at the Blue Mountains International Hotel Management School in Sydney, Australia.  I have been studying here for a year so far and I still have one more year to go. Originally I come from New Jersey in the United States.  I completed my undergraduate degree in Marketing & Communications, before deciding to get my postgraduate degree.

This is not my first time studying in Australia. While I was at university I spent 5 months doing a “study abroad” course in Sydney. I was living in Coogee Beach and attending classes at UNSW. During that time I fell in love with Australia.  One of the main reasons I chose to come to BMIHMS is because I wanted to return to Sydney.  In addition, I had some previous experience in Event Management.  I was looking for a postgraduate course that was related to events.  That is how I began looking into hospitality programs and eventually came across the Blue Mountains Hotel School.

A typical week for me here in Sydney includes 2-3 days that I have class, 3-4 shifts at work, and 1-2 days that are completely free for me to do schoolwork, relax, or hang with friends. Some of my favourite things to do in Sydney are walking around the city or going to the beach. The two main tourist areas are Darling Harbour and Circular Quay. Both are beautiful to walk around on a nice day. I also love going to markets. My favourite markets that I’ve been to so far are in The Rocks and Paddington.  Australia has a very popular “café-culture” so it’s also a delicious treat to have breakfast or lunch at a nice café.  The beaches around Sydney are beautiful. I love to go for coastal walks as well as just tanning and swimming.

I think that I’ve got a great balance between school, work, and fun.  I am always able to complete my assignments, work my 40 hours per fortnight, and still have time to do the things I love around Sydney.

Sarah,
Year 2
Masters of International Hotel Management

[成功案例] 恭喜XINWEI同学获得澳大利亚BMIHMS2014年04月入学通知书！

恭喜XINWEI同学获得澳大利亚BMIHMS2014年04月入学通知书！

下面的签证工作，我们会为你做好的，你也要多配合我们的工作，别忘记拿到签证以后给跟贴给我们写服务感言哟！

澳大利亚蓝山国际酒店管理学院

中文网站：http://www.gheac.com/edu/bmihms/

咨询电话：010-8447 6928

189 0119 3685

咨询QQ：800093391

电子邮件：info@gheac.com

办公地址：北京市东城区东直门外大街48号东方银座A座19F

XINWEI同学因为时间来不及了，先去澳洲，没来得及给我们写评价，在微信上发给我，我代发出来。
13年底教育展的时候无意中看到蓝山的展位，其实那天是奔着美国的几所学校去的，当时为了去美国已经准备了几个月。但是本着广撒网的原则也在蓝山展台咨询了一下。没想到无意的举动让我在几个月后真的来到了蓝山。

首先真的非常感谢贲哥和晓丹的帮助，我属于问题比较多的，经常会刨根问底，但他们总是耐心的帮我解答问题。其实这中间我也曾经有过一些疑虑，因为我们大都习惯了收费中介，所以偶然碰到不收费用还耐心热心真心帮助学生申请的校代很是不适应，心里老有疑问。甚至在我接到录取通知后还自己单独给学校写信确认是否真的被录取了。当然回答是肯定的。无论在最初申请的阶段，还是递交签证到获签，再到我抵达悉尼，贲哥和晓丹都无条件的给予了我最大的帮助，再次感谢你们。

如果有机会，希望在悉尼碰到更多选择蓝山的同学们，GHEAC会给你们最大的帮助，相信这也是改变人生轨迹的重要选择。

[成功案例] 恭喜LIAO同学获得澳大利亚BMIHMS2014年04月入学通知书！

恭喜LIAO同学获得澳大利亚BMIHMS2014年04月入学通知书！

下面的签证工作，我们会为你做好的，你也要多配合我们的工作，别忘记拿到签证以后给跟贴给我们写服务感言哟！

澳大利亚蓝山国际酒店管理学院

中文网站：http://www.gheac.com/edu/bmihms/

咨询电话：010-8447 6928

189 0119 3685

咨询QQ：800093391

电子邮件：info@gheac.com

办公地址：北京市东城区东直门外大街48号东方银座A座19F

LIAO同学在澳洲的网络无法打开我们的网站，通过邮件把我们的服务评价发过来了。

GHEAC

这5个字母串在一块儿对于一年前的我来说还是陌生的，直到我开始注意到蓝山学院，并有意申请其offer的时候。

对于网络上龙鱼混杂、国家监管不严的中介这方面我是早有耳闻，身边也不乏被所谓的网络中介或者学校代理什么的而实际是诈骗团伙所欺骗的朋友，所以事实上我一直对gheac这个机构保持着怀疑和戒备的心理。不过在深入了解，以及在蓝山读书的师姐推荐后，我觉得gheac或许是申请蓝山最好的选择，而后来也证明的确如此。

贲老师，或者叫贲哥吧哈哈，是一个非常耐心、负责任、同时也挺有趣的人。在他的引导和帮助下，我只花了两周的时间，就把从退学、转学、申请等等手续都办好并拿到了蓝山的录取通知书，不过后来由于个人原因，我选择了推迟入学并回国呆了一段时间。在这期间，贲哥一直持续关注着我在蓝山方面的一切事情，后来我因为回国超过3个月导致之前的学生签证被取消而因此需要重签，也是他一手帮助我重签成功的！在此，我必须对贲哥说一句“谢谢”！

Gheac不愧是海外酒店学校代理，全程的服务非常周到、贴心，包括对我重签时写的说明信的指导。同时，最让我感到与其它代理或中介不同的是，Gheac的服务是免费提供的，真的要感谢贲老师在内的全体Gheac员工对我的付出！！

以后如果有朋友有意向去海外读酒店管理课程，我一定会推荐他们找Gheac，其专业、负责的周到服务肯定能让他们进入梦想的学校！

Leo.L
April 29, 2014

[学校新闻] 蓝山获得澳大利亚签证SVP许可！

自2014年3月22日起，澳大利亚蓝山国际酒店管理学院（Blue Mountains International Hotel Management School）正式成为澳大利亚移民与边境保护署（Australian Department of Immigration and Border Protection (DIBP)）认可的获得简化签证审理（Streamlined Visa Processing (SVP)）特许的高等教育机构。

SVP简化签证审理许可将简化并加速中国学生的签证申请，成功申请蓝山并获得COE的学生将被澳大利亚移民与边境保护署 (DIBP) 视为低风险申请者（Assessment Level 1）。

澳大利亚蓝山国际酒店管理学院获得SVP特许的课程如下：
- Bachelor of Business in International Hotel and Resort Management
国际酒店和度假村管理商务本科学位
- Bachelor of Business in International Event Management
国际会展管理商务本科学位
- Master of International Hotel Management
国际酒店管理硕士学位
- Master of Global Business Management
全球商务管理硕士学位

以下课程若由蓝山或获得认可的教育机构提供并衔接蓝山的本科或硕士课程，也获得SVP特许：
- English Language Pogram
英语语言课程
- Foundation Studies, Certificate IV, Advanced Diploma or Associate Degree
预科课程，四级证书课程，高级文凭课程，副学士学位课程
- Graduate Certificate or Graduate Diploma
毕业证书课程或毕业文凭课程

为了确保学生符合澳大利亚移民与边境保护署 (DIBP) 标准，蓝山将要求并确保所有国际学生达到要求并严格依据其国籍所在国家评估等级提交报名申请。中国学生为573-Assessment Level 3。

学术要求
符合蓝山课程录取要求 [点击查看]

语言要求
- 国际酒店和度假村管理商务本科学位 - 雅思总分达到 6.0（或同等水平）
- 国际会展管理商务本科学位：雅思总分达到 6.0（或同等水平）
- 国际酒店管理硕士学位：雅思总分达到 6.0（或同等水平）
- 全球商务管理硕士学位：雅思总分达到 6.5（或同等水平）
- 英语语言课程：雅思总分最低达到 5.0（或同等水平）

资金要求
1. 申请者声明在澳大利亚期间有足够资金支付自己的所有费用并且，
2. 提供拥有足够资金支付自己在澳大利亚期间前18个月费用的证明。
费用包括：
- 生活费 Living Costs
- 学费 Tuition Costs
- 往返机票费 Return Air Fares

资金证明
蓝山要求申请者提供以下材料中至少一项：
1. 银行开具的申请人名下或他人名下的存款证明，并且向蓝山递交申请前至少存满3个月。
2. 所在国家金融机构或政府提供申请者名下或他人名下的贷款。
3. 政府，获得认可的组织或机构提供的奖学金或资金支持。
4. 收入证明。

个人材料
申请者护照复印件

* 若申请子女或家属陪同，需要提供子女或家属的护照复印件，关系证明以及有足够资金支付他们在澳洲期间费用的证明。

欢迎大家通过以下方式联系我们并了解更多信息：

澳大利亚蓝山国际酒店管理学院

中文网站：http://www.gheac.com/edu/bmihms/

咨询电话：010-8447 6928

189 0119 3685

咨询QQ：800093391

电子邮件：info@gheac.com

办公地址：北京市东城区东直门外大街48号东方银座A座19F

[学校新闻] 蓝山再次荣获旅游业教育与培训奖（2013）

蓝山再次荣获旅游业教育与培训奖（2013）

蓝山国际酒店管理学院在澳大利亚旅游业大奖颁奖典礼上荣获旅游业教育与培训奖。

今年旅游业最大和最耀眼的一夜，澳大利亚旅游业大奖（Australian Tourism Awards）颁奖典礼，齐聚澳大利亚最棒的旅游业和酒店业提供商，旨在认可那些在行业中表现突出的个人和组织。2013年度颁奖典礼于2014年2月7日在悉尼月亮公园（Luna Park）举办，出席的荣誉嘉宾包括贸易与投资联邦部长Andrew Robb以及旅游与大型会展新南威尔士州部长George Souris。

2013年这一年，大家孜孜奉献、兢兢业业为来访澳大利亚的610万游客提供最佳服务、旅游景点和设施，而这天晚上是2013年最好的一个总结。此次盛会由国家旅游联盟（National Tourism Alliance）主办，奖项类别包括：景点、住宿、教育、旅游业服务和旅游业营销。

蓝山国际酒店管理学院很荣幸能够赢得旅游业教育与培训奖（Tourism Education and Training award）。去年11月份蓝山在新南威尔士旅游业大奖（New South Wales Tourism Awards）颁奖典礼上荣获旅游业教育与培训奖之后还获得了澳大利亚旅游业大奖提名。蓝山是新南威尔士州及澳大利亚酒店和度假村管理教育领先提供者，3000多名蓝山毕业生在世界各地担任高级管理职位。

蓝山首席执行官Guy Bentley表示：“这是我们的教师团队、员工和学生所获得的非凡成就。荣获该奖项展现出我们致力于每一个奖项评估标准的努力：学生教育与培训、员工职业发展、教学和学习创新、环境可持续性以及社区。荣获这一国家水平的著名奖项是对我们极大的赞誉。”

澳大利亚蓝山国际酒店管理学院
中文网站：http://www.gheac.com/edu/bmihms/
咨询电话：010-8447 6928
189 0119 3685
咨询QQ：800093391
电子邮件：info@gheac.com
办公地址：北京市东城区东直门外大街48号东方银座A座19F

Blue Mountains Wins at the Australian Tourism Awards 2013

Blue Mountains International Hotel Management School wins the Tourism Education and Training award at the Australian Tourism Awards

Tourism’s biggest and brightest night of the year, the Australian Tourism Awards, brings together the best of Australia’s tourism and hospitality providers, recognising those who excel within the industry. The 2013 awards were held on February 7th at Luna Park, Sydney with the HON. Andrew Robb AO MP, Federal Minister for Trade and Investment and HON. George Souris MP, NSW Minister for Tourism and Major Events in attendance.

The evening is the culmination of a year’s dedication and effort to provide the best services, attractions and facilities to the 6.1m people who visited Australia during 2013. Hosted by the National Tourism Alliance the award categories include attractions and accommodation but also education, tourism services and tourism marketing.

Blue Mountains International Hotel Management School was honoured to win the Tourism Education and Training award. The School was nominated for the Australian Tourism Awards after winning the Gold award for Tourism Education and Training at the New South Wales Tourism Awards in November last year. Blue Mountains is a leading provider of hotel and resort management education in New South Wales and Australia with over 3000 graduates working in senior management positions around the world.

“This is a remarkable achievement for the faculty, staff and students of the School. This award demonstrates our commitment to each of the awards assessment criteria: Education and Training of Students, Staff Professional Development, Innovation in Teaching and Learning and Environmental Sustainability and Community. Winning this prestigious award at a national level is a great honour.” (Guy Bentley, Chief Executive Officer).

【原文引自】：http://www.gheac.com/thread-4446-1-1.html

2014年7月9日星期三

[学校新闻] 蓝山（BMIHMS）举办国际专家小组论坛会议

蓝山（BMIHMS）举办国际专家小组论坛会议
2013年12月8日

蓝山国际酒店管理学院（Blue Mountains International Hotel Management School）非常自豪能够在澳大利亚悉尼举办2013年第7届国际专家小组论坛（International Panel of Experts，IPOE）会议。这次会议齐聚世界各地的酒店业学术领导，使其能够相互交流学习，并就当前酒店教育中的相关问题和趋势发表演讲。

   IPoE会议由国际旅游和酒店教育卓越中心（The International Centre of Excellence in Tourism and Hospitality Education，THE-ICE）组织，该卓越中心是一个为酒店和旅游教育家设立卓越标准的独立国际认证机构。它也是认证蓝山课程的一个组织。

   蓝山选定了今年IPoE的主题：行业教育联系——全球化视角，以过去的论坛为基础，专注于当前旅游、酒店和会展教育所面临的战略问题。此次会议的演讲和专家小组讨论主题如下：

   相互关联一代人的行业参与度和教育领导力

   缩小行业需求差距同时在全球商业环境下保持教育可信度

   旅游业和酒店业的技术与创新

   与当代学习者一起接受教育并建立联系

通过行业和教育家领导力为学生创造共同的价值观

蓝山的学生和员工兢兢业业为参与者提供舒适的环境，大获成功！蓝山致力于保持其在酒店教育领域中的领先地位。与行业伙伴一起合作、积极参与THE-ICE和IPoE活动，为我们的学生满足当前行业需求、毕业时获得更大优势做好了准备，也使蓝山再次成为亚太地区和澳洲地区排名第一的酒店学校。

举办如此重要的会展将行业和学术领导聚集在一起，是为了讨论该行业是如何发展进步的。这也是蓝山的学生锻炼酒店技能和会展组织能力的绝佳方式。蓝山学生在会展期间应用了他们在商务本科或硕士学位学习期间掌握的实践技能，对此次会展极有帮助。我们不断为学生提供在诸如IPoE会议中实践技能的机会，同时还提供行业实习。所有蓝山学生在学习期间必须进行行业实习。这将确保学生一毕业就能够拥有进入劳动力市场迎接挑战的知识、意识和经验。

澳大利亚蓝山国际酒店管理学院

中文网站：http://www.gheac.com/edu/bmihms/

咨询电话：010-8447 6928

189 0119 3685

咨询QQ：800093391

电子邮件：info@gheac.com

办公地址：北京市东城区东直门外大街48号东方银座A座19F

IPoE Conference Hosted by BMIHMS

December 8th, 2013

Blue Mountains International Hotel Management School was proud to host the 7th International Panel of Experts (IPOE) Conference 2013 in Sydney, Australia. This conference enables academic leaders in hospitality from all around the world to network and address the current, relevant issues and trends in hospitality education.
The IPoE conference is organized by THE-ICE (The International Centre of Excellence in Tourism and Hospitality Education), which is an independent international accreditation body that sets Standards of Excellence for hospitality and tourism educators. They are an organization that accredited the curriculum at here at BMIHMS.

BMIHMS chose this year’s IPoE theme, The Industry Education Nexus – a global perspective, which builds on past forums, focusing on current strategic issues facing tourism, hospitality and events education. Presentations and panels from the conference included:
- Industry engagement and educational leadership for the connected generation
- Bridging the gap between industry needs while maintaining educational credibility in a global business environment
- Technology and innovation in Tourism and Hospitality
- Educating and engaging with today’s generation of learners
- Creating shared values for students through industry and educators leadership

Both the students and staff at BMIHMS worked diligently to provide a hospitable environment for the attendees, and it was a huge success! Blue Mountains is committed to continuing our position leading the field in hospitality education. Working with industry partners and being actively involved with THE-ICE and IPoE prepare our students to meet the current demands of the industry and gives our students a greater advantage upon graduating, making BMIHMS once again the No. 1 hotel school in the Asia pacific and Australia region.

Hosting such important events brings industry and academic leaders together to review how the sector is progressing. It is also an excellent vehicle for our students to hone their hospitality skills and event organisation capabilities. BMIHMS students were instrumental in the execution of this event, using the practical skills attained during theirBachelor of Business or Master degree. We continue to provide the best opportunities for students to use their skills, with events like the IPoE, as well as providing industry placements. All BMIHMS students must work in industry as part of the studies. This ensures that upon graduation students have the knowledge, awareness and experience to enter the workforce prepared for the challenges ahead.

[学校新闻] 会展管理Q&A指南（会展专业学生必读！）

会展管理Q&A指南（会展专业学生必读！）

2013年10月25日

蓝山会展专业学生问答Microhire公司会展专业人士！

作为一个学习酒店专业的学生，当你有机会向行业专业人士提问时，一定要确保自己抓住机会，因为这个机会真的非常宝贵。它会使你更加了解你的未来职业生涯和你正在学习的知识。

所以当顶级全方位服务公司Microhire，为蓝山国际酒店管理学院（Blue Mountains International Hotel Management School）的会展管理专业学生提供向专家请教的机会时，学生们牢牢抓住了此次机会。

来自Microhire的专业人士Shane非常慷慨地贡献出自己的时间回答有关会展管理的一系列问题，包括：技能需求、薪资、交流机会和就业问题等。

他们的问答如下：

     1.你是如何建立自己的品牌让专人而非公司来聘用你？
     [Shane]  信任是关键因素。在会展行业有很多人都是通过履行诺言同时展示主动性、创造性和共鸣性而建立起极高的声誉。没有成功做到这一点会迅速给自我品牌造成负面影响。大部分人都不想因为这样一种负面影响将不必要的风险引入会展策划中。我们需要将信任与推销结合起来。这和自我推销没有关系，但是发现客户和会展合作商愿意成为你的支持者将会是你的无价之宝。

     2.目前我们应该着重学习什么技能？
     [Shane] 刚开始时打下坚实的基础一点也没错，但是我建议你们应该开始建立自己的评估观。当你们在进行会展管理的任何工作时，都要经常问问自己是否还有改善的空间。话虽如此，但是大多数会展行业的雇主并不希望自己的雇员在早期职业生涯中就把这一点表现出来，所以你必须在执行命令与在合适时机表达自己看法之间找到自己的平衡点。要记住，会展总是需要我们跳出条条框框进行创造性思维，但是同时你仍然必须高效率工作。

     3.与会展专业人士交流的最佳地点是哪里？
     [Shane] 大多数会展协会都会举办定期的交流活动，其中许多活动都是由协会成员赞助，但是却允许非会员以全价参加活动。

     4.为什么在会展行业找工作这么困难？
     [Shane] 是这样的吗？如果你非常积极主动的话就不是这样的情况，尽管你很可能不会立即实现自己的梦想。许多有抱负的会展学生似乎都喜欢用邮件交流来申请工作。要知道，你的申请是时间有限的雇主浏览的几十份申请中的一份。所以，勇敢地站起来，拿起电话打电话吧！建立一种私人的联系。顺便拜访一下雇主的办公室。即使他们没有时间，但是他们会将你视为最热切的申请者，这样的话他们就可能将你排在申请者名单的最前面。

     5.会展经理都有什么样的背景（学历背景、经验等）？
    [Shane] 他们一般都拥有商务学位、会展文凭或酒店文凭，或者什么文凭也没有。学历背景会使你得到基本的培训，但是你只有从工作中学习才会使你的职业生涯成形。如果你正在学习，但是却没有任何会展实践经验，尝试在社区活动中做志愿者来获得这种经验吧。

     6.你如何在会展中赚大钱？
   [Shane]  有一句俗语，如果你做自己热爱的事情，那么金钱就会随之而来。会展行业（企业、贸易、顾客、私人）中有很多细小分支和很多角色（会展经理、会议组织者和重要的服务提供商），所以找到适合自己的位置，然后努力工作。每个行业中都有各自的成功故事。

     7.在会展行业中工作你不喜欢什么？
     [Shane] 不喜欢的事情非常少；我很幸运自己找准了自己的位置。在当前的环境下，客户的需求或多或少不断增加，所以传达价值感的要求越来越高，然而这应该被视为一个挑战而非不喜欢的事情。

     8.会展经理应该具备什么样的个人素质？
     [Shane] 高度组织性、创造性、灵活性、极致的恢复能力。

     9.和我们谈谈你最高兴和最槽糕的时刻吧？
     [Shane] 多年来最高兴的时刻就是，能够提出新的解决办法，并为许多大型会展的成功做出贡献。会展工作中让人感觉最糟糕的时刻就是受到环境的影响——雨、风，甚至是阳光。还有电力故障。

       10.会展中最让人意外的创意？（如疯狂的主题、荒谬的请求等）
    [Shane] 这里有无数的创意——复古、未来主义、好莱坞（Hollywood）、宝莱坞（Bollywood）——无奇不有。不要害怕提出下一个新创意。

     11.会展专业学生常犯的错误是什么？
   [Shane] 或许就是希望会展按照他们所学的教材进行吧。你们所接受的教育使你们获得了宝贵的基础，但是完成一个会展可能会遇到无数的变数，这就要求你们即时思考并行动起来。

     12. Gragg女士说婚礼是她最不喜欢进行的活动，那什么样的会展你不喜欢接呢？
     [Shane] 我个人是在会展业工作，所以策划婚礼不是我的强项。这再次涉及到了找准自己位置的问题。婚礼被视为一对夫妇一生当中最重要的一天，非常具有个人性，而且花费也很高，所以期望值也非常高。然而，你会发现自己负责将这一天打造为最完美的一天并成为这对夫妇一生的美好回忆，是一次非常有意义的经历。

     13.会展专业人士的平均职业生涯长度？
    [Shane] 我已经在这个视听行业的各种职位上工作了20多年，我的大多数同事至少有10年的长度。这是一个如此多变的行业，你完全可以将自己全部的工作时间花在做许多不同的事情上。

   14.你如何处理不可理喻的客户？
     [Shane] 每到这种时候那些个人品质——创造性、灵活性和恢复性就开始发挥作用。缩小期望值与可交付成果之间的差距对于开创成功的会展职业生涯极为重要。

     15.在会展中如何明智又不辛苦地工作？
     [Shane] 会展是如此的多样化，所以一个人是不可能成为每一个领域的专家的。不要害怕与那些拥有你没有的专业技能的专家合作。可靠的分包商和服务提供商会使你专注于自己的目标并拥有在多领域提供服务的自信。

     16.你会雇佣我吗？
     [Shane] 要求这次面试显得你非常积极主动，所以我们来谈谈吧！

   蓝山会展专业学生提出问题，来自Microhire公司的会展专业人士Shane Bateson回答！

     Microhire是一个全方位服务会展公司，面向的客户包括奔驰（Mercedes-Benz）、澳式足球联盟（Australian Football League，AFL）、吉百利（Cadbury）、澳洲邮政（Australia Post）和沃尔沃（Volvo）等。

   蓝山一年级硕士生营销大使Eric Yang编辑！

澳大利亚蓝山国际酒店管理学院

中文网站：http://www.gheac.com/edu/bmihms/

咨询电话：010-8447 6928

189 0119 3685

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Q&A guide to Events Management

October 25th, 2013

BMIHMS Events Students Q&A with Microhire

As a student studying hospitality, when you get the opportunity to question industry professionals  you make sure you take up the chance, as it’s invaluable. It enables you to find out more about your future career and you’re studies.

So when Microhire, the leading full services events company, offered Blue Mountains International Hotel Management School, Events Management students the chance to pick their brains, they grabbed it with both hands.

Shane from Microhire kindly dedicated his time to answer a range of questions about Events Management including; skills needs, salaries and networking opportunities through to questions on job queries…. at Microhire!

You can find out more about BMIHMS Bachelor of Business degree courses in International Event Management and International Hotel and Resort ManagementInternational Hotel and Resort Management, as well as the benefits of industry placement on the Blue Mountains website.

Check out the questions and answers below.

1.  How do you build your own brand so that people want to hire you, not a company?
[Shane]  Trust is a key factor. There are many people in the events industry who have built great reputations by delivering on their promises while showing initiative, creativity and a sympathetic view toward the client’s vision. Failure to do so will quickly build a negative association with your brand. Most people do not want to introduce unnecessary risk into their event planning through such an association. Combine that trust with promotion. There’s nothing wrong with self-promotion but finding clients and event partners willing to act as your advocate is invaluable.

2.  What skills should we be working on right now?
[Shane]  When starting out there is nothing wrong with building solid fundamentals, however I suggest you start to develop a sense of evaluation. When performing any task in your event planning always ask yourself if there is scope for improvement. Having said that, most employers in events don’t necessarily want this from employees in their early careers, so you need to strike a balance between taking direction and speaking up when the time is right. Remember, events are often about thinking outside the square, but you still need to execute with great efficiency.

3. Where’s the best place to network with event professionals?
[Shane]  Most event associations host regular networking functions, many of which are subsidised for association members but may allow non-members to attend at full price.

4. Why is it so hard to get a job in events?
[Shane]  Is it? If you are proactive it doesn’t need to be, although you may not land your dream role immediately. Many aspiring events students seem content to let email do the talking when applying for jobs. Remember, your application is one of dozens a time-poor employer may be reviewing. Stand out. Pick up the phone. Make a personal connection. Drop in to the employer’s office. Even if they don’t have the time, they will identify you are the most eager candidate and it may just get you to the top of the list.

5. What background does the typical event manager have (degree, experience, etc)
[Shane]  This may range from a Bachelor of Business to a Diploma in Events or Hospitality, or even none at all. A qualification will give you fundamental training but what you learn on the job will shape your career. If you are studying but have no events experience, try volunteering on community events to gain that insight.

6.  How do you make good money in events?
[Shane]  There’s a saying that if you do what you love, the money will come. There are many subdivisions of the events industry (corporate, trade, consumer, private) and many roles (event managers, conference organisers, and importantly service providers), so find your niche and work hard. Every industry has its success stories.

7.  What do you dislike about working in events?
[Shane]  Very little; I am fortunate to have found my niche. In the current climate though clients increasingly want more for less, so delivering the perception of value has become more demanding, however this should be embraced as a challenge rather than a dislike.

8.  What personal qualities should event managers have?
[Shane]  Be highly organised, creative, flexible and extremely resilient.

9.  Tell us your best and worst moment.
[Shane]  Many best moments over the years, creating new solutions and contributing to the success of many great events. Worst moments in events are often inflicted by the environment – rain, wind, even sun. That, and power outages.

10.  What are some unexpected trends in events (I.e. Crazy themes, ridiculous requests, etc)
[Shane]  There have been countless trends – retro, futuristic, Hollywood, Bollywood – so nothing is unexpected. Don’t be afraid to come up with the next new idea.

11.  What are common mistakes of Event graduates?
[Shane]  Probably expecting events to run according to their syllabus. Your education furnishes you with valuable fundamentals, but the execution of events may encounter infinite variables which require you to think and act in the moment.

12.  Ms. Gragg says that weddings are her least favourite, what type of events do you prefer not to do?
[Shane]  I personally work in and recommend the exhibitions industry, so weddings aren’t my area of expertise. Again, it’s about finding your niche. Weddings are seen as the most important day in a couple’s life, very personal and often costly, so the level of expectation is quite high. However you may find that being responsible for making it the perfect day and a lifelong memory is a most rewarding experience.

13.  What’s the average career length of event professionals?
[Shane]  I have worked in the audio visual industry for over twenty years in various roles, and most of my colleagues a minimum of ten. It is such a varied industry that you can spend your entire working life in it doing many different things.

14.  How do you deal with unreasonable clients?
[Shane]  This is when those personal qualities come to the fore – creativity, flexibility and resilience. The ability to bridge the gap between expectations and deliverables is central to a successful career in events.

15.  How do you work smarter, not harder in events?
[Shane]  Events are so diverse that one person is not expected to be an expert in every discipline. Do not be afraid to partner with experts that have skillsets you lack. Reliable subcontractors and service providers allow you to focus on your goals while giving you the confidence to deliver across multiple disciplines.

16.  Will you hire me?
[Shane]  You’ve been proactive in asking for this interview, so let’s talk.

Questions provided by BMIHMS Events Students

Answers provided by Shane Bateson – Microhire

Blog Information compiled by: Eric Yang Marketing Ambassador, Year 1 Master’s Student

Microhire is a full service events company who count the likes of Mercedes-Benz, the AFL, Cadbury, Australia Post and Volvo as clients. We interviewed Shane Bateson, National Exhibition Manager for Microhire.

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