#GHEAC#[校园生活] 第四章：第一节：悉尼校区周边街景（20张图片）

第四章：蓝山国际酒店管理学院悉尼校区

第一节：悉尼校区周边街景

　　蓝山酒店管理学院的悉尼校区，就坐落在悉尼市政府的对面，地理位置是市中心的中心，然后在方圆两公里内有无数国际五星级酒店，方便学生做实习、以及找工作。我先带大家看一下悉尼校区的街景。

　　悉尼这个城市一直在做各种修修补补的，而且貌似是全城的，所以总能碰到此路不通的标记，算是大城市的通病吧。

　　建筑啥的，都非常现代化，不愧为澳洲地区第一大城市。

　　悉尼这个城市地势比较高，感觉像中国的重庆市，总是爬坡带坎的。

　　街道工整干净。

　　行人过马路不会乱闯红灯，当然也有个别闯红灯的现象，特别是在早高峰的时候。

　　这里是市政府和蓝山校区旁边的商业街，上百年的历史了。

　　电子商务还没有把这里冲击的太厉害，商铺里面的购物人群还是蛮多的。

　　上下五层，哥特式建筑的圆顶。

　　左手的白色楼，就是蓝山悉尼校区所在的楼了。

澳大利亚蓝山国际酒店管理学院 - Blue Mountains International Hotel Management School

中文介绍页面：http://bluemountains.gheac.com/

咨询联络电话：010-8447 6928

　　　　　　　189 0119 3685

在线咨询ＱＱ：800093391

　　电子邮件：info@gheac.com

　　办公地址：北京市 东城区 东直门外大街48号 东方银座 C座16E

　　邮政编码：100027

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#GHEAC#[校园生活] 第三章：第十四节：机构培训课程（等待PDF文件完善更新）

第三章：蓝山酒店管理学院卢拉校区

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第十四节：机构培训课程

　　在我们2012年访问蓝山的时候，蓝山只有200人左右，但是今年我们到访蓝山的时候，规模已经达到1000人。现在蓝山学校多到租用卢拉地区的费尔蒙酒店一半的房间，才能保证所有学生都有足够的房间居住。蓝山在三年时间做出五倍学生规模，一方面是因为管理到位，另外一方面也是因为对机构的要求严格，培训到位。

　　这个是今天的主讲老师，然后旁边是校长在训话。其余部分的照片图片，会在PDF文件到达以后才能更新。



澳大利亚蓝山国际酒店管理学院 - Blue Mountains International Hotel Management School
中文介绍页面：http://bluemountains.gheac.com/
咨询联络电话：010-8447 6928
　　　　　　　189 0119 3685
在线咨询ＱＱ：800093391
　　电子邮件：info@gheac.com
　　办公地址：北京市 东城区 东直门外大街48号 东方银座 C座16E
　　邮政编码：100027

【原文引自】：http://www.gheac.com/thread-7397-1-1.html

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#GHEAC#[校园生活] 第三章：第十三节：客房服务课程

第三章：蓝山酒店管理学院卢拉校区

第十三节：客房服务课程

　　上次的客房服务是老师教的，这次因为我们这个访问团太庞大，没办法挤下那个客房教室，所以由老师委派高年级的学生带领我们完成这个课程的学习，我和Dan被分给一个澳大利亚本土的小帅哥。而我虽然作为一个小BOSS，但是我也撅着屁股一起干，完成我身先士卒的使命。

　　这个课程的规矩，就是要先热身，而且必须热到HIGH！

　　师生都在认真听领导训话。

　　领导讲话。

　　大家准备，开始群魔乱舞。

　　老师开始指导。

　　这个课程，恐怕是蓝山所有课程中最HIGH的一个课程了。每个人出一个动作，然后大家一起跟着做，一直做完一圈。

　　这个是带领我们做客房服务的小帅哥。在蓝山卢拉校区读大一和大二的同学，想睡懒觉的同学你们要颤抖了，因为卢拉校区是不能睡懒觉的哟！因为你睡懒觉了，别人就无法完成这个课程了，拖累别人的成绩，你是有责任的哟！

　　我们三个人，进入两个大姑凉的房间，然后要把她们赶出来，让我们来做客房打扫教学使用，算是真的模拟到家了。先上门栓！

　　拉开窗帘，然后就开工了。开工部分有视频，后续会整理好发布的。

　　我忙的一身大汗，才跟他一起打扫完这间房间，最后拍照留个念。

澳大利亚蓝山国际酒店管理学院 - Blue Mountains International Hotel Management School
中文介绍页面：http://bluemountains.gheac.com/
咨询联络电话：010-8447 6928
　　　　　　　189 0119 3685
在线咨询ＱＱ：800093391
　　电子邮件：info@gheac.com
　　办公地址：北京市 东城区 东直门外大街48号 东方银座 C座16E
　　邮政编码：100027

【原文引自】：http://www.gheac.com/thread-7396-1-1.html

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#GHEAC#[学校新闻] 蓝山国际酒店管理学院和澳大利亚托伦斯大学与世界上80多所大学建立了联系

蓝山国际酒店管理学院和澳大利亚托伦斯大学与世界上80多所大学建立了联系

BMIHMS and Torrens University Australia are connected with over 80 universities worldwide

       我们有一些关于蓝山国际酒店管理学院（BMIHMS）的令人激动的消息与您分享。

       近25年来，蓝山国际酒店管理学院（BMIHMS）已经引领数千名酒店管理毕业生在世界上发展最为迅猛的行业开展自己的事业。该学院成立于1991年，现已成为业内公认的亚太地区酒店管理学院领导者（特恩斯市场研究咨询2013）。

       2016年1月，蓝山国际酒店管理学院与澳大利亚托伦斯大学建立了合作伙伴关系。现在是蓝山国际酒店管理学院的辉煌时刻。与澳大利亚托伦斯大学建立合作伙伴关系将在极大程度上使学生获益，并在未来的学生中、行业内以及学术界提升我们的知名度。

      澳大利亚托伦斯大学的蓝山国际酒店管理学院将保留标志蓝山国际酒店管理学院特点的所有元素——我们的名称、地位、校园设置、应用知识、优秀教师、业内关系、校友和声誉——还有更高的学院知名度、更多的途径和机会。

      通过我们的途径参加澳大利亚托伦斯大学开设的研究生课程，蓝山国际酒店管理学院的毕业生也将有机会获得大学学历。

      作为劳瑞特国际大学的成员，蓝山国际酒店管理学院和澳大利亚托伦斯大学与世界上80多所大学建立了联系。劳瑞特在不断向前发展，增进与澳大利亚所有成员机构的合作，增加学生的机遇和成果并创造一个鼓励不断创新的环境。



澳大利亚蓝山国际酒店管理学院 - Blue Mountains International Hotel Management School
中文介绍页面：http://bluemountains.gheac.com/
咨询联络电话：010-8447 6928
　　　　　　　189 0119 3685
在线咨询ＱＱ：800093391
　　电子邮件：info@gheac.com
　　办公地址：北京市 东城区 东直门外大街48号 东方银座 C座16E
　　邮政编码：100027

BMIHMS Partners with Torrens University Australia

We have some very exciting news about the Blue Mountains International Hotel Management School (BMIHMS) that we’d like to share with you.

For almost 25 years, The Blue Mountains International Hotel Management School (BMIHMS) has been launching the careers of thousands of hospitality management graduates in one of the fastest growing industries in the world. What was started in 1991 is now recognised by the industry as the Number one hospitality management school in Australia and Asia-Pacific (TNS 2013).

From January 2016, BMIHMS will partner with Torrens University Australia. It’s an exciting time for BMIHMS. Partnering with Torrens University Australia will greatly benefit our students and enhance our profile with prospective students, industry and within academia.

BMIHMS at Torrens University Australia will retain all the elements that make BMIHMS unique – our name, identity, campuses, applied learning, great teachers, industry connections, alumni and reputation – but with enhanced university prestige, pathways and opportunities.

Graduates of BMIHMS will also have the opportunity to gain a university qualification by taking advantage of our pathway into postgraduate programs on offer at Torrens University Australia.

Being part of Laureate International Universities, BMIHMS and Torrens University Australia are connected with over 80 universities worldwide. Laureate is moving forward with developments that will increase collaboration between all it’s institutions in Australia, improve opportunities and outcomes for students and create an environment which will encourage further innovation.

【原文引自】：http://www.gheac.com/thread-8356-1-1.html

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#GHEAC#[学校新闻] 蓝山国际酒店管理学院与澳大利亚托伦斯大学建立合作伙伴关系

蓝山国际酒店管理学院与澳大利亚托伦斯大学建立合作伙伴关系

BMIHMS Partners with Torrens University Australia

       与澳大利亚托伦斯大学（TUA）建立合作伙伴关系后，蓝山国际酒店管理学院（BMIHMS）全球商务管理（GBM）硕士学位的学生将有机会进入澳大利亚托伦斯大学的齐夫黎商业学院（Chifley Business School）学习工商管理硕士（MBA）。

       选择参加工商管理硕士课程的蓝山国际酒店管理学院全球商务管理学生需要另外完成6个在线学习单元，然后会以两年制的双学位毕业。学生在全球商务管理学位学习期间随时可以选择参加工商管理硕士学位课程，并按照自己的进度进行学习，学校会为他们完成学位提供更大的灵活性。

蓝山国际酒店管理学院首席运营官Jerome Casteigt，说道：“我们很高兴宣布这门为现在和未来的学生提供的课程。这是学生参加这个师资雄厚的课程的唯一机会，在蓝山国际酒店管理学院，他们一直在收获。”

       这是学生提高他们在酒店管理和商业管理领域的商业、管理和领导能力和资质的机会。

“从亚太地区排名第一的酒店管理学院获得硕士学位并从澳大利亚托伦斯大学获得工商管理硕士学位无疑将为学生在毕业后带来无可匹敌的竞争优势，”他解释道。

他解释道：“蓝山国际酒店管理学院在不断寻找改善学生课程的新途径。”

“我们的学生以拥有最佳的就业机遇毕业，对我们而言是最为重要的。”

“以全球商务管理和工商管理双学位毕业将使学生在进入职场时拥有宝贵的技能，而且在他们努力迈向的酒店领域，这会使他们有最大的机会赢得备受追捧的职位，”他说道。

      蓝山国际酒店管理学院的工商管理学位针对全球酒店管理和/或服务组织心态，为学生提供国际工商管理学历，能够提高他们的商业洞察力。

      澳大利亚托伦斯大学齐夫黎商业学院的工商管理学位旨在帮助学生培养强大的商业洞察力，从而帮助他们领导员工、团队以及开展业务并拓宽他们的职业前景。

      蓝山国际酒店管理学院和澳大利亚托伦斯大学均为劳瑞特国际大学联盟成员，该联盟是世界一流高等教育的提供者，由遍布29个国家的80所大学组成。劳瑞特庞大的校园和在线学校网络已经为世界上100多万名学生提供了本科和硕士学位课程。

      双学位申请现已开放，首批学生将于9月14日入学。蓝山国际酒店管理学院的学生还将享受极具竞争力的价格 。


更多有关托伦斯大学工商管理硕士的详细信息，请访问http://www.torrens.edu.au/courses/business/mba



澳大利亚蓝山国际酒店管理学院 - Blue Mountains International Hotel Management School
中文介绍页面：http://bluemountains.gheac.com/
咨询联络电话：010-8447 6928
　　　　　　　189 0119 3685
在线咨询ＱＱ：800093391
　　电子邮件：info@gheac.com
　　办公地址：北京市 东城区 东直门外大街48号 东方银座 C座16E
　　邮政编码：100027

BMIHMS Partners with Torrens University Australia

In partnership with Torrens University Australia (TUA), students of Blue Mountains International Hotel Management School (BMIHMS) studying the Master of Global Business Management (GBM) will have the opportunity to study the Chifley Business School of Torrens University Australia’s Master of Business Administration (MBA).

BMIHMS GBM students who choose to enrol in the MBA will need to complete just six additional units online, and will graduate with both degrees within a two year period. Students also have the option to enrol in the MBA at any time during their GBM and study at their own pace, giving them greater flexibility in completing their degrees.

BMIHMS COO, Jerome Casteigt, said:

“We’re delighted to announce this new offering for current and prospective students. This is a unique opportunity for students to add to the already strong education they are in the process of obtaining here at BMIHMS.

This is an opportunity for students to extend their business, management and leadership skills and qualifications in both the hospitality and general business industries.

“Receiving a Master degree from the Number 1 Hotel Management School in the Asia Pacific region and an MBA from Torrens University Australia will undoubtedly give students a unique competitive advantage after graduation,” he noted.
He noted that the team at BMIHMS was constantly looking at new ways to improve course offerings for students.

“It’s incredibly important to us that our students graduate with the best possible opportunities available to them.

“Graduating with both a GBM and MBA will equip students with invaluable skills as they begin to enter the workforce, giving them the best chance possible to secure those highly sought after roles in the hospitality industry that they have worked so hard towards,” he said.

The MBA at BMIHMS provides an international business management qualification that enhances business acumen for the global hospitality and/or services organisation mindset. The two-year degree is undertaken at the BMIHMS Sydney Campus.
The Chifley Business College MBA at TUA is designed to help students develop strong business acumen which will help them to lead people, teams and businesses and enhance their career prospects.

BMIHMS and TUA are both part of Laureate International Universities, the world’s leading higher education provider, comprised of 80 universities across 29 countries. Laureate’s extensive network of campus-based and online universities offers undergraduate and graduate degree programs to over 1,000,000 students around the world.

Applications for the dual degree are now open, with the first intake commencing on 14 September. BMIHMS students will also benefit from very advantageous pricing.

For more information about the dual offering download the FAQ’s here.

For more information about the Torrens University MBA, visithttp://www.torrens.edu.au/courses/business/mba


http://www.bluemountains.edu.au/2015/08/bmihms-partners-torrens-university-australia/

【原文引自】：http://www.gheac.com/thread-8338-1-1.html
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#GHEAC#[学校新闻] BMIHMS CEO 是公认业界翘楚之一

BMIHMS CEO Recognised as one of Industry’s Finest

BMIHMS CEO 是公认业界翘楚之一

Guy Bentley (中) 在2015年HM颁奖典礼接受著名的“Ashley Spencer行业服务奖”

       蓝山国际酒店管理学院首席执行官(BMIHMS) Guy Bentley先生荣获本年度HM奖优秀酒店及膳宿奖项。
       Bentley先生以其对行业标准的主张和支持获得了Ashley Spence行业服务奖。这一奖项对Bentley先生来说是最合适不过的告别祝福，因为他即将动身去往瑞士担任BMIHMS的姊妹学校格里昂酒店管理学院首席执行官这一新的职位。这两所学院都是桂冠酒店教育网络的一部分。Bentley先生说，被如此钟爱的行业认可是一种荣耀。 

“能够获得此奖项真是令我惭愧。我毕生致力于酒店行业，过去11年在BMIHMS 的工作能够被行业认可，这令我激动不已。
“现在我的心中五味杂陈，因为很快就要告别BMIHMS ，但很高兴能在姊妹学校格里昂酒店管理学院分享我的知识和行业经验，帮助新一代行业精英充分发挥潜力，” 他说。
      BMIHMS 总经理Jerome Casteigt说:“这个奖项为Bentley 在BMIHMS 的事业画上了圆满的句号。在与我们共事的11年中，Guy 获得了许多人终其一生都无法望其项背的成就，我们最衷心的祝福他开启事业激动人心的新篇章。

“他对于BMIHMS 和行业的努力和激情为我们留下了一笔难以模仿的遗赠，但我期待蓝山作为澳洲和亚太地区首屈一指的酒店管理学校的名声会越来越响亮！”

      9月4日，2015年HM优秀膳宿奖的获奖者在悉尼市政厅的创纪录600名参与者前获得提名。

      HM奖由电视名人Lisa Wilkinson 主持。在这场颁奖礼中，评选出了澳大利亚，新西兰和南太平洋地区膳宿业最佳员工，最佳房产，最佳品牌和联营企业。

       BMIHMS的校友，现在的宜必思阿德莱德总经理Nathan Frost也在当晚荣获最佳经济酒店奖。其他几位校友也获得了各种分类下的奖项提名。



澳大利亚蓝山国际酒店管理学院 - Blue Mountains International Hotel Management School
中文介绍页面：http://bluemountains.gheac.com/
咨询联络电话：010-8447 6928
　　　　　　　189 0119 3685
在线咨询ＱＱ：800093391
　　电子邮件：info@gheac.com
　　办公地址：北京市 东城区 东直门外大街48号 东方银座 C座16E
　　邮政编码：100027

BMIHMS CEO Recognised as one of Industry’s Finest

Guy Bentley (centre) receiving the distinguished ‘Ashley Spencer Service to the

Industry Award’ at the HM Awards 2015

The Blue Mountains International Hotel Management School (BMIHMS) CEO, Mr Guy Bentley, has been recognised at this year’s HM Awards for Hotel and Accommodation Excellence.

Mr Bentley received the inaugural Ashley Spencer Service to the Industry Award for his advocacy and upholding of industry standards. The award was a fitting farewell for Mr Bentley, who will soon depart for Switzerland to transfer to his new role as CEO at Glion Institute of Higher Education, a sister school of BMIHMS. Both institutes are part of the Laureate Hospitality Education network.

Mr Bentley said it was an honour to have been acknowledged by an industry he is so passionate about.

“Receiving this award is truly very humbling. I have been a lifelong advocate for the hospitality industry and it is a thrill to be recognized by the industry for the work I have done at BMIHMS over the last 11 years.

“It is with mixed emotions that I will soon bid farewell to BMIHMS, but I am excited to impart my knowledge and industry experience at our sister school Glion and continue to help the next generation of industry professionals achieve their full potential,” he said.

BMIHMS General Manager, Jerome Casteigt, said:

“This award was a really wonderful way for Mr Bentley to wrap up a brilliant career at BMIHMS. In his 11 years with us, Guy has achieved more than many could expect to achieve in a lifetime, and we wish him nothing but the best as he moves into a very exciting phase of his career.

“His hard work and passion for BMIHMS and for the industry leaves a legacy that will be hard to emulate – but I am looking forward to continuing to strengthen Blue Mountains’ reputation as the Number 1 Hotel Management School in Australia and Asia-Pacific.”

The winners of the 2015 HM Awards for Accommodation Excellence were named in front of a record 600 attendees at Sydney Town Hall last on Friday 4 September.

Hosted by television personality Lisa Wilkinson, the HM Awards have, for the 13th time, recognised the accommodation industry’s finest staff, properties, brands and chains across Australia, New Zealand and the South Pacific.

BMIHMS alumnus and now Ibis Adelaide General Manager, Nathan Frost, was also recognized on the night, with the property taking out the Best Economy Hotel Award. Several other BMIHMS alumni were also nominated for awards across a variety of categories.
For more information about BMIHMS, visit www.bluemountains.edu.au

【原文引自】：http://www.gheac.com/thread-8051-1-1.html

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#GHEAC#[学校新闻] 预测收益率: 收益管理中的翘楚

Predicting Profitability: Leadership in Revenue Management

预测收益率: 收益管理中的翘楚

      收益管理多年以前就成为了酒店管理行业的流行词。将正确的房间在正确的时间以正确的价格卖给正确的顾客是一种挑战。那么澳大利亚的酒店做得正确吗？我们与Denwol 集团首席营运官Harold Kopelowitz 和TFE酒店销售与分销团队主管及BMIHMS校友Shaizeen Contractor 一起讨论他们关于成为酒店行业中成功收入管理人的10个秘诀。

1.与老板的关系很重要: “经理需要与老板友好相处。双方都需要理解彼此的需求。除了利润之外，这是收入管理最重要的方面。你只是一类人中的一个，你可以成为鼎鼎有名的大品牌，但如果无法与职员相处融洽，你根本无法获得成功。有的时候，作为老板你必须投一部分没有直接回报的资金” Harold 说.

2.你需要站在老板的角度想问题: “我站在老板的角度想问题，做最有利于公司利益的事情。这需要很大程度的信任。老板必须相信经理。如果犯了错误，就诚实认错，向前看，试着弥补这个错误。透明度是极其重要的，” Shaizeen 说。

3.采取亲身实践的方法: “参与公司业务的方方面面可以更容易进行收益管理，为酒店确定最高效的房间配置，” Shaizeen说。

4.研究，研究，研究: “研究对收入管理极其重要。我们进行市场研究以全面地了解市场。我们构建了完整的市场分析，而后决定酒店适合哪一个消费层次。不同的酒店定位是大不相同的。我们会根据需求和客户要求更改配置——无论是商务旅行还是家庭等类型，” Shaizeen说。

5.认可位置的重要性: “酒店的位置是影响收益管理决策制定的极其重要的因素，通常会影响收入的底线。如果酒店位于市中心，你可能会出售大量与会议预定相关的客房和餐饮服务。如果是位于机场附近，你可能会发现早餐很难卖，因为大家都是乘坐早班飞机。位置绝对是收益管理策略的核心因素。“Harold说。

6.动态价格是未来发展方向: “动态价格是收益管理者或酒店经理决定未来某天根据需要发布的价格点。例如，一家悉尼酒店冬天周日晚上的房价可能是150美元，但如果第二天有活动，如City 2 Surf长跑活动，则可以把价格改为350美元。房间能够以双倍价钱出售的比率是多少呢？你是更希望套房以1000美元一晚，每年5晚的方式出售；还是将它分隔为两个房间，每个房间以350美元的价格出售，全年入住率达到80%呢？收益管理者工作的一部分是了解这些因素并准备频繁改变价格点。在我看来，一切都趋向于动态价格，” Shaizeen 说。

7.提供酒店折扣时要小心: “我认为，你必须真正理解什么时候和为什么提供这个折扣。如果你想要向并不总是在你的酒店入住的人推销，那么20%的折扣对他们来说已经是非常大的优惠了。有时候客人更喜欢附加价值—例如”入住送餐“比优惠的房价更能吸引人。你需要理解客户并迎合其需求，” Harold和 Shaizeen 补充说。

8.成功的标准: “我们通过每间可销售房净收入和净利润评估收入。REVPAR (每间可销售房净收入) 是酒店行业的金融标准，以平均每日房价和入住相乘计算。我们考虑每个方面的成本分布，佣金，预定费等等 — 考虑了所有情况之后，哪里可以给我们带来最好的回报？一旦发现了这一点，我们就围绕这一点做出基本决策” Harold 说。

9.在收益管理者身上寻找的优秀特质: “仅身为优秀的统计学家是不够的。你需要了解这个行业并更加注重整体分析，而不是只关注数字。酒店行业是激动人心的行业。它是如此的有活力，你渴望与他人分享这份激情,” Harold 说。

10.给想要从事收入管理行业的人的建议: “如果你想从事收入管理行业，你必须对酒店行业充满激情 — 由衷热爱自己的事业。同时，你也需要明白如何驾驭自己的事业；对分配渠道有透彻的理解；了解一些金融知识，以及具有营销自己策略的能力” Shaizeen建议。

“考虑了所有情况之后，最重要的还是激情。如果从头再来一次，我仍乐意选择从事并研究酒店管理。现在在这个领域，收益管理者的机会太丰富了！” Harold 说。



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Predicting Profitability: Leadership in Revenue Management

Revenue Management has been a hospitality industry buzzword for many years. The challenge is to sell the right rooms to the right customer at the right time for the right price. So are hotels in Australia getting it right? We sat down with Harold Kopelowitz, Chief Operating Officer for the Denwol Group, and Shaizeen Contractor, Group Director of Sales & Distribution for TFE Hotels and alumnus of BMIHMS, to discuss their top ten tips for succeeding as a revenue manager in the hospitality industry.

1.Owner relationships are crucial: “Managers need to get on with owners. Both need to understand each other’s requirements. After profit, this is the single most important aspect of revenue management. You’re only a sum of the people; you can be a big, shiny brand but unless you have that connectivity with staff, you simply won’tsucceed. 
Sometimes as an owner you need to make an investment even though there’s no immediate pay off,” Harold says.

2.You need to think like an owner: “I think like an owner and do what has to be done in the best interest of the business. It has a lot to do with trust. Owners have to feel confident in you as managers. Be upfront if you’ve made a mistake; be honest and then move forward and try and fix it. Transparency is extremely important,” Shaizeen notes.

3.Adopt a hands-on approach: “Being involved in all aspects of the business makes it much easier to approach revenue management and decide on the most efficient room configurations for properties,” says Shaizeen.

4.Research, research, research: “Research is absolutely crucial to revenue management. We do market research to ensure that we have in depth knowledge. We build an entire market analysis and then decide what segments will actually fill the hotel. This varies greatly between properties. We will change configurations depending on need and demand from customers – whether its business trips, families, and so on,” Shaizeen says.

5.Recognise the importance of location: “The location of your hotel is a huge factor in revenue management decision making and will always impact your bottom line. If your property is city centric, you may sell a lot of rooms and meals due to conference bookings. At the airport, you may find you struggle to sell breakfast because people have early flights. Location is absolutely crucial to your revenue management strategy,” says Harold.

6.Dynamic pricing is the way of the future: “Dynamic pricing is the price point that revenue managers or hotel managers decide to put on for a particular day in the future, depending on demand. For example, in a Sydney hotel during winter on a Sunday night, the rate might be $150, but if there’s an event on the following Sunday, like the City 2 Surf, I can charge $350. How often is that room actually sold at the increment it’s priced at? Would you rather your suite sold five times a year at $1000, or would you rather reconfigure that room to be two separate rooms sold 80% of the time for $350 each time? Part of a revenue managers job is understanding all those drivers, and being prepared to change price points frequently. In my opinion, everything is moving towards dynamic pricing,” Shaizeen says.

7.Be cautious when offering hotel discounts: “I think you have to really understand where and why you’re offering that discount. If you are marketing it to people who don’t normally stay with you, a 20% discount might reel them in. Sometimes customers prefer value –for example, a ‘buy one get one free’ meal instead of a cheaper room rate is more appealing. You just need to understand the customer and cater to their needs,” Harold and Shaizeen note.

8.How to measure success: “We measure our returns based on net REVPAR and net profit. REVPAR (Revenue Per Available Room) is a hotel industry financial metric calculated by multiplying the average daily rate by the percentage occupancy. We look at cost of distribution of every channel, commissions booking fees etcetera – who is giving us the best return at the end of the day? Once we’ve worked that out, we base decisions around this,” Harold says.

9.Qualities to look for in a revenue manager: “If you’ve got someone who is a brilliant statistician, it just isn’t enough. You need to understand the industry and have a more holistic approach, not just focus purely on numbers. The hospitality industry is an exciting industry. Its so dynamic; you want someone who shares that excitement,” Harold says.

10.Advice for people interested in a career in revenue management: “If you want a career in revenue management, you need true passion in terms of the hotel industry – you genuinely have to love what you do. You also really need to understand ‘ driving your business; a thorough understanding of the distribution channels; some finance knowledge and finally, the ability to sell your strategy,” Shaizeen advises.

“At the end of the day, it’s all about the passion. If I were living my life again I would love to have gone and studied hotel management. There’s so much opportunity in this industry now for revenue managers.” Harold says.
For more videos and insight to studying hospitality in Australia, and careers within the hospitality industry, please visit the BMIHMS YouTube Channel.

For more information on BMIHMS courses, click here.
http://www.bluemountains.edu.au/2015/09/predicting-profitability-leadership-revenue-management/

【原文引自】：http://www.gheac.com/thread-7990-1-1.html

版权与翻译版权所有，转载，复制请注明出自于“GHEAC-环球酒店教育与行业盟”。