BMIHMS 学术创新
BMIHMS Academic Innovation
我们与 BMIHMS讲师Juliet Tan坐下来一道讨论她帮助开发的创新课程如何让学生获得成功的故事。
“我教授商务管理和创业学课程已经三年有余了。我在服务创新和创业学具有研究背景，所以很自然地，我在BMIHMS实现了这种创新。一些我自己的研究已经成为课程内容，很高兴看到这在学生群体中有多受欢迎。
“在课程中，学生面临的挑战是提出一个创新的理念，以某种方式改善某一特定的商业运作。去年，我们给学生展示了VIBE酒店面临的一个特殊的商业问题。困境源于在60%的时间中，会议室都是空置或未使用的，因此学生需要提出一种解决方法。
“我们的一个小组事实上研发了一款手机应用软件，可以有效确保会议室空间可以在30天内预定出去,” Ms Tan说。
作为全班两个最顶尖的点子之一，这个小组受邀在包括创新常务董事Matt Nixon，国内营销主管Emma Fraser 和学习及研发经理Ben Lacken 在内的TFE酒店集团高级员工前推销他们的想法。
在这个小组展示了他们的想法之后，高级员工成员们完全被这个点子迷住了。因为这个项目，小组长Erika Shen直接获得了在毕业职位，她现在仍然在这个公司工作。
“我认为，学生们的成功是对于教学工作成果的真实反映，我们正在研发的课程可以为他们提供真实的技能，使其毕业时能够为工作做好准备。”
“在课程的第二周，我们希望学生可以开始构思观点。第五周，他们需要展示自己的初步设想，这是我们会给予他们详细的反馈和指导。在这以后，他们需要拟出完整的商业计划书，最后在学期末进行展示。”
“这一课程的目的是让他们进行创造性思维，提出现实的，具有实用性和可操作性的产品或服务。此外，还要早早教给他们这些技能，以使其在即将完成学业时更加称职，” Ms Tan说。
Michelle Bevan是TFE酒店人力资源主管，他这样评论这种伙伴关系：
“TFE酒店与BMIHMS的关系可谓源远流长。许多团队成员都曾是BMIHMS的酒店管理学生，我们特别寄希望于培养下一代酒店管理人才。”
“我们非常高兴有机会指导这些学生，为他们未来在酒店行业的事业成功做好准备。每当与BMIHMS合作时，都是与国家最优秀最聪明的酒店管理学生一起共事。”
“这类课程确实给予了学生非常宝贵的人生和职业经历。我们非常乐意看到这类课程获得成功，并期待与BMIHMS在未来的更多创新性项目中再度合作。”
关于 Juliet Tan:
Juliet是一位教授本科和研究生级别课程的讲师，她在商业策划，营销和国际商务方面非常有经验。她同时在行业中拥有15年高级执行官的职位，目前经营一家营销和训练服务咨询公司。
过去和现在的会议讲演及辅导签约学校包括新南威尔士大学，悉尼科技大学，麦考瑞大学（悉尼国际管理学院），南十字星大学，思想：教育集团，蓝山国际酒店管理学院和麦克利学院。合作训练签约单位包括ATEC (澳大利亚旅游输出委员会) 和 Natbuild (国家建筑行业协会).
她曾经的职业岗位包括高级执行官，即五星级酒店和旅游休闲集团公司的营销主管。 曾经任职的公司包括马里奥特国际集团，雅高集团，华纳主题公园和新南威尔士旅游。1998年以来，Juliet也在经营自己的名为“旅游销售对策”的专门从事销售和市场咨询的公司。
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BMIHMS Academic Innovation
We sat down with BMIHMS lecturer, Juliet Tan, to discuss how an innovative new course she helped develop is generating tangible student success stories.
“I’ve been teaching the Business Management and Entrepreneurship course for around three years now. I have a research background in the areas of service innovation and entrepreneurship, so it was a natural progression for me to bring this to life at BMIHMS. Some of my own research has gone into the course content, so it’s wonderful to see how well received it has been amongst the student population.
“For the course, students are challenged to come up with an innovative new idea, which will improve a specific business in some way. Last year, we presented them with a specific business problem on behalf of VIBE Hotels. The dilemma was that 60% of the time, their conference rooms remained empty or unused, and they were therefore asked to come up with a solution to the problem.
“One of our groups actually developed an app which effectively ensured that the conference room space would be sold off within a 30 day period,” Ms Tan said.
As one of the two top ideas in the class, this group was then invited to pitch their idea directly to senior TFE Hotel Group staff, including Matt Nixon, Managing Director of Innovation; Emma Fraser, National Director of Marketing; and Ben Lacken, Learning & Development Manager.
“After the group presented their idea, the staff members were absolutely blown away by it. As a direct result of this project, the group leader, Erika Shen, was offered a graduate role within the company, and she is still employed with them today.
“I think the success of our students is really a reflection of the fact that we are developing subjects that provide them with real skills, resulting in work ready graduates.
“In the second week of this subject, we are already expecting students to start formulating ideas. By week five, they need to present their initial ideas, at which point we will give them detailed feedback and guidance. After this, they are required to develop a full business plan, before finally reaching the presentation stage at the end of the term.
“The intention is to get them to think creatively; to come up with realistic, practical products or services that are implementable. In addition, equipping them with these skills so early makes them more employable when they reach the end of their degrees,” Ms Tan said.
Michelle Bevan, Director of Human Resources for TFE Hotels, said of the partnership:
“TFE Hotels has a longstanding relationship with BMIHMS. Many of our team members have attended the School as hotel management students, and we’re particularly invested in helping to nurture the next generation of hoteliers.
“We thoroughly enjoy the opportunity to mentor and prepare them for successful careers in the hospitality industry. Whenever we work with BMIHMS, we know that we are working with some of the best and brightest hospitality management students in the country.
“Courses like this one truly give students invaluable personal and professional experience. We’re pleased that it has been such a success and we look forward to working with BMIHMS on many more innovative projects in the future.”
About Juliet Tan:
Juliet is an experienced business planning, marketing and international business lecturer at both undergraduate and postgraduate levels. She has also held senior executive positions in industry for 15 years and currently runs a marketing and training services consultancy.
Past and present sessional lecturing and tutoring contracts include University NSW, University of Technology Sydney, Macquarie University (via ICMS), Southern Cross University, Think: Education Group, Blue Mountains International Hotel Management School and Macleay College. Corporate training contracts included ATEC (Australian Tourism Export Council) and Natbuild (National Association for the building industry).
Her past professional positions include senior executive positions as Director of Sales in 5 star hotel and leisure groups. Past roles have included those at the Marriott International Group, ACCOR Hotel Group, Warner Village Theme Parks and Tourism NSW. Juliet has also been operating her own business called Tourism Sales Solutions since 1998 specializing in sales and marketing consultancy.
【原文引自】：http://www.gheac.com/thread-8340-1-1.html
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