2013年10月25日
蓝山会展专业学生问答Microhire公司会展专业人士！
作为一个学习酒店专业的学生，当你有机会向行业专业人士提问时，一定要确保自己抓住机会，因为这个机会真的非常宝贵。它会使你更加了解你的未来职业生涯和你正在学习的知识。
所以当顶级全方位服务公司Microhire，为蓝山国际酒店管理学院（Blue Mountains International Hotel Management School）的会展管理专业学生提供向专家请教的机会时，学生们牢牢抓住了此次机会。
来自Microhire的专业人士Shane非常慷慨地贡献出自己的时间回答有关会展管理的一系列问题，包括：技能需求、薪资、交流机会和就业问题等。
他们的问答如下：
1.你是如何建立自己的品牌让专人而非公司来聘用你？
[Shane] 信任是关键因素。在会展行业有很多人都是通过履行诺言同时展示主动性、创造性和共鸣性而建立起极高的声誉。没有成功做到这一点会迅速给自我品牌造成负面影响。大部分人都不想因为这样一种负面影响将不必要的风险引入会展策划中。我们需要将信任与推销结合起来。这和自我推销没有关系，但是发现客户和会展合作商愿意成为你的支持者将会是你的无价之宝。
2.目前我们应该着重学习什么技能？
[Shane] 刚开始时打下坚实的基础一点也没错，但是我建议你们应该开始建立自己的评估观。当你们在进行会展管理的任何工作时，都要经常问问自己是否还有改善的空间。话虽如此，但是大多数会展行业的雇主并不希望自己的雇员在早期职业生涯中就把这一点表现出来，所以你必须在执行命令与在合适时机表达自己看法之间找到自己的平衡点。要记住，会展总是需要我们跳出条条框框进行创造性思维，但是同时你仍然必须高效率工作。
3.与会展专业人士交流的最佳地点是哪里？
[Shane] 大多数会展协会都会举办定期的交流活动，其中许多活动都是由协会成员赞助，但是却允许非会员以全价参加活动。
4.为什么在会展行业找工作这么困难？
[Shane] 是这样的吗？如果你非常积极主动的话就不是这样的情况，尽管你很可能不会立即实现自己的梦想。许多有抱负的会展学生似乎都喜欢用邮件交流来申请工作。要知道，你的申请是时间有限的雇主浏览的几十份申请中的一份。所以，勇敢地站起来，拿起电话打电话吧！建立一种私人的联系。顺便拜访一下雇主的办公室。即使他们没有时间，但是他们会将你视为最热切的申请者，这样的话他们就可能将你排在申请者名单的最前面。
5.会展经理都有什么样的背景（学历背景、经验等）？
[Shane] 他们一般都拥有商务学位、会展文凭或酒店文凭，或者什么文凭也没有。学历背景会使你得到基本的培训，但是你只有从工作中学习才会使你的职业生涯成形。如果你正在学习，但是却没有任何会展实践经验，尝试在社区活动中做志愿者来获得这种经验吧。
6.你如何在会展中赚大钱？
[Shane] 有一句俗语，如果你做自己热爱的事情，那么金钱就会随之而来。会展行业（企业、贸易、顾客、私人）中有很多细小分支和很多角色（会展经理、会议组织者和重要的服务提供商），所以找到适合自己的位置，然后努力工作。每个行业中都有各自的成功故事。
7.在会展行业中工作你不喜欢什么？
[Shane] 不喜欢的事情非常少；我很幸运自己找准了自己的位置。在当前的环境下，客户的需求或多或少不断增加，所以传达价值感的要求越来越高，然而这应该被视为一个挑战而非不喜欢的事情。
8.会展经理应该具备什么样的个人素质？
[Shane] 高度组织性、创造性、灵活性、极致的恢复能力。
9.和我们谈谈你最高兴和最槽糕的时刻吧？
[Shane] 多年来最高兴的时刻就是，能够提出新的解决办法，并为许多大型会展的成功做出贡献。会展工作中让人感觉最糟糕的时刻就是受到环境的影响——雨、风，甚至是阳光。还有电力故障。
10.会展中最让人意外的创意？（如疯狂的主题、荒谬的请求等）
[Shane] 这里有无数的创意——复古、未来主义、好莱坞（Hollywood）、宝莱坞（Bollywood）——无奇不有。不要害怕提出下一个新创意。
11.会展专业学生常犯的错误是什么？
[Shane] 或许就是希望会展按照他们所学的教材进行吧。你们所接受的教育使你们获得了宝贵的基础，但是完成一个会展可能会遇到无数的变数，这就要求你们即时思考并行动起来。
12. Gragg女士说婚礼是她最不喜欢进行的活动，那什么样的会展你不喜欢接呢？
[Shane] 我个人是在会展业工作，所以策划婚礼不是我的强项。这再次涉及到了找准自己位置的问题。婚礼被视为一对夫妇一生当中最重要的一天，非常具有个人性，而且花费也很高，所以期望值也非常高。然而，你会发现自己负责将这一天打造为最完美的一天并成为这对夫妇一生的美好回忆，是一次非常有意义的经历。
13.会展专业人士的平均职业生涯长度？
[Shane] 我已经在这个视听行业的各种职位上工作了20多年，我的大多数同事至少有10年的长度。这是一个如此多变的行业，你完全可以将自己全部的工作时间花在做许多不同的事情上。
14.你如何处理不可理喻的客户？
[Shane] 每到这种时候那些个人品质——创造性、灵活性和恢复性就开始发挥作用。缩小期望值与可交付成果之间的差距对于开创成功的会展职业生涯极为重要。
15.在会展中如何明智又不辛苦地工作？
[Shane] 会展是如此的多样化，所以一个人是不可能成为每一个领域的专家的。不要害怕与那些拥有你没有的专业技能的专家合作。可靠的分包商和服务提供商会使你专注于自己的目标并拥有在多领域提供服务的自信。
16.你会雇佣我吗？
[Shane] 要求这次面试显得你非常积极主动，所以我们来谈谈吧！
蓝山会展专业学生提出问题，来自Microhire公司的会展专业人士Shane Bateson回答！
Microhire是一个全方位服务会展公司，面向的客户包括奔驰（Mercedes-Benz）、澳式足球联盟（Australian Football League，AFL）、吉百利（Cadbury）、澳洲邮政（Australia Post）和沃尔沃（Volvo）等。
蓝山一年级硕士生营销大使Eric Yang编辑！
咨询电话：010-8447 6928
189 0119 3685
咨询QQ：800093391
电子邮件：info@gheac.com
办公地址：北京市 东城区 东直门外大街48号 东方银座A座19FQ&A guide to Events Management
October 25th, 2013
BMIHMS Events Students Q&A with Microhire
As a student studying hospitality, when you get the opportunity to question industry professionals you make sure you take up the chance, as it’s invaluable. It enables you to find out more about your future career and you’re studies.
So when Microhire, the leading full services events company, offered Blue Mountains International Hotel Management School, Events Management students the chance to pick their brains, they grabbed it with both hands.
Shane from Microhire kindly dedicated his time to answer a range of questions about Events Management including; skills needs, salaries and networking opportunities through to questions on job queries…. at Microhire!
You can find out more about BMIHMS Bachelor of Business degree courses in International Event Management and International Hotel and Resort ManagementInternational Hotel and Resort Management, as well as the benefits of industry placement on the Blue Mountains website.
Check out the questions and answers below.
1. How do you build your own brand so that people want to hire you, not a company?
[Shane] Trust is a key factor. There are many people in the events industry who have built great reputations by delivering on their promises while showing initiative, creativity and a sympathetic view toward the client’s vision. Failure to do so will quickly build a negative association with your brand. Most people do not want to introduce unnecessary risk into their event planning through such an association. Combine that trust with promotion. There’s nothing wrong with self-promotion but finding clients and event partners willing to act as your advocate is invaluable.
2. What skills should we be working on right now?
[Shane] When starting out there is nothing wrong with building solid fundamentals, however I suggest you start to develop a sense of evaluation. When performing any task in your event planning always ask yourself if there is scope for improvement. Having said that, most employers in events don’t necessarily want this from employees in their early careers, so you need to strike a balance between taking direction and speaking up when the time is right. Remember, events are often about thinking outside the square, but you still need to execute with great efficiency.
3. Where’s the best place to network with event professionals?
[Shane] Most event associations host regular networking functions, many of which are subsidised for association members but may allow non-members to attend at full price.
4. Why is it so hard to get a job in events?
[Shane] Is it? If you are proactive it doesn’t need to be, although you may not land your dream role immediately. Many aspiring events students seem content to let email do the talking when applying for jobs. Remember, your application is one of dozens a time-poor employer may be reviewing. Stand out. Pick up the phone. Make a personal connection. Drop in to the employer’s office. Even if they don’t have the time, they will identify you are the most eager candidate and it may just get you to the top of the list.
5. What background does the typical event manager have (degree, experience, etc)
[Shane] This may range from a Bachelor of Business to a Diploma in Events or Hospitality, or even none at all. A qualification will give you fundamental training but what you learn on the job will shape your career. If you are studying but have no events experience, try volunteering on community events to gain that insight.
6. How do you make good money in events?
[Shane] There’s a saying that if you do what you love, the money will come. There are many subdivisions of the events industry (corporate, trade, consumer, private) and many roles (event managers, conference organisers, and importantly service providers), so find your niche and work hard. Every industry has its success stories.
7. What do you dislike about working in events?
[Shane] Very little; I am fortunate to have found my niche. In the current climate though clients increasingly want more for less, so delivering the perception of value has become more demanding, however this should be embraced as a challenge rather than a dislike.
8. What personal qualities should event managers have?
[Shane] Be highly organised, creative, flexible and extremely resilient.
9. Tell us your best and worst moment.
[Shane] Many best moments over the years, creating new solutions and contributing to the success of many great events. Worst moments in events are often inflicted by the environment – rain, wind, even sun. That, and power outages.
10. What are some unexpected trends in events (I.e. Crazy themes, ridiculous requests, etc)
[Shane] There have been countless trends – retro, futuristic, Hollywood, Bollywood – so nothing is unexpected. Don’t be afraid to come up with the next new idea.
11. What are common mistakes of Event graduates?
[Shane] Probably expecting events to run according to their syllabus. Your education furnishes you with valuable fundamentals, but the execution of events may encounter infinite variables which require you to think and act in the moment.
12. Ms. Gragg says that weddings are her least favourite, what type of events do you prefer not to do?
[Shane] I personally work in and recommend the exhibitions industry, so weddings aren’t my area of expertise. Again, it’s about finding your niche. Weddings are seen as the most important day in a couple’s life, very personal and often costly, so the level of expectation is quite high. However you may find that being responsible for making it the perfect day and a lifelong memory is a most rewarding experience.
13. What’s the average career length of event professionals?
[Shane] I have worked in the audio visual industry for over twenty years in various roles, and most of my colleagues a minimum of ten. It is such a varied industry that you can spend your entire working life in it doing many different things.
14. How do you deal with unreasonable clients?
[Shane] This is when those personal qualities come to the fore – creativity, flexibility and resilience. The ability to bridge the gap between expectations and deliverables is central to a successful career in events.
15. How do you work smarter, not harder in events?
[Shane] Events are so diverse that one person is not expected to be an expert in every discipline. Do not be afraid to partner with experts that have skillsets you lack. Reliable subcontractors and service providers allow you to focus on your goals while giving you the confidence to deliver across multiple disciplines.
16. Will you hire me?
[Shane] You’ve been proactive in asking for this interview, so let’s talk.
Questions provided by BMIHMS Events Students
Answers provided by Shane Bateson – Microhire
Blog Information compiled by: Eric Yang Marketing Ambassador, Year 1 Master’s Student
Microhire is a full service events company who count the likes of Mercedes-Benz, the AFL, Cadbury, Australia Post and Volvo as clients. We interviewed Shane Bateson, National Exhibition Manager for Microhire.
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